Introducing :: OpenBrand
ParkerGale’s Consolidation in Market Intelligence Renames to Reinforce its Mission to Help Brands Know Why. Win Share.
What started as Gap Intelligence is now renamed OpenBrand. Following combinations with Deep.ad and the acquisition of Competitive Promotion Report (CPR), this move reflects a commitment to open access to the data and insights brands need to win more market share. OpenBrand is becoming a real-time market intelligence platform to help customers understand why they are winning or losing in their markets and pinpoint rapidly the exact place to take corrective measures and sell more. The journey as a company started with Gap Intelligence’s data, analytical tools and in-person channel checks, grew with Deep.ad’s AI-driven data collection technologies, and was enriched by CPR’s insights into health, beauty, and wellness. This represents the next step in offering data and insights across a range of industries from a single, modernized platform.
OpenBrand’s new name reflects a commitment to transparency by leveraging the latest technology, including AI, to not only collect data but also to make it understandable and actionable. Solutions will help brands of all sizes understand how their products are performing in-market, dig into the drivers of the trend, and make quick, confident decisions. OpenBrand’s technology aggregates data from across the web and is designed to cut through the noise, providing clear insights to guide businesses in today’s complex market.
CEO, Greg Munves, stated: "We have big plans for OpenBrand. We’re not just sticking to the categories we know; our aim is to aggressively expand to support brands across the board. We chose the name OpenBrand because it speaks to our ability to open up access to data and insights and that means we can cater to a wide range of needs and fulfill our desire to create an unfair advantage for our clients by helping them leverage data to make more-informed decisions, quickly and confidently. At the end of the day, our success is measured by our customers’ ability to leverage data to assess why they are winning or losing in the market, and to take action to win more share. We believe that if you know the “why”, you will win more. We’re opening up a world of data-driven possibilities for every client we work with, and we wanted a name to reflect what we can do and where we’re going as a company.”
If your company is wondering how to fill in the gaps in your market understanding, why you are experiencing share shifts, or curious about how AI-driven data and insights can help reveal new perspectives about your product’s performance, OpenBrand wants to talk to you. The company is all about providing the data and insights needed to transform data into smart, strategic decisions that get consumers to choose your products over alternatives. The mission is to change how you see market intelligence, making every piece of data work for you.
About OpenBrand
OpenBrand (created from the ParkerGale-backed combination Gap Intelligence, Deep.ad, and Competitive Promotion Report) is one of the world’s most respected market intelligence companies. OpenBrand’s data and market research products give manufacturers, resellers, and industry players a competitive edge across a wide range of industries (including IT, consumer electronics, home appliances, health, wellness, and beauty) and help marketing, product, sales, and pricing teams make more informed decisions and stay competitive in a rapidly changing market environment. www.OpenBrand.com